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Music and Fortnite with Mike Gubman

Music Tectonics

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The Evolution of Music Streaming

This chapter explores the changing dynamics of music streaming, focusing on Sirius XM's new ad-supported tier as a competitive strategy. It examines the shift from traditional music consumption to subscription models, the influence of emerging markets, and the growing role of independent artists. The discussion also reflects on music longevity and how current trends may shape future nostalgia.

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