
AI Knowhow Building Organizations That Get Smarter With AI
22 snips
Oct 20, 2025 In this engaging discussion, guest Jason Malicki—a marketing consultant specializing in AI-driven strategies for professional services—explores the shifting landscape of authority in an AI-first world. He emphasizes that while authority remains vital, firms must adapt their approach to build trust through human presence. Jason shares five tactics for visibility in AI-driven searches, urging organizations to focus on original research and brand-building. The conversation highlights the importance of transforming companies into learning organizations that evolve alongside AI.
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Organizations Can Compound Intelligence
- Organizations can become smarter over time by designing systems that learn from AI interactions rather than running isolated pilots.
- Courtney Baker frames the goal as building businesses that adapt and improve as whole systems, not just single workflows.
Hire For AI-Age Skills, Not Just Degrees
- Rethink hiring to prioritize adaptability, problem-solving, and the ability to use AI over degrees alone.
- Test candidates on practical AI-enabled skills and invest in continuous upskilling once they're hired.
Iteration Produces Compounding Intelligence
- High performers iterate with LLMs, creating a back-and-forth that produces compounding intelligence.
- David DeWolf calls this iterative human-AI exchange the source of breakthrough ideas.


