How Should Firms Build Brands That People Seek Out?

What if your business could actually get smarter the more it uses AI?

Courtney Baker, David DeWolf, and Mohan Rao unpack what it takes to build a true learning organization—one that compounds intelligence, adapts fast, and reshapes its structure around speed, not silos. Forget one-off AI wins. This is about systems that evolve.

Pete Buer kicks things off with a sharp take on the decline of college degrees in an AI-first economy. If skills like adaptability and problem-solving are the new currency, how should leaders rethink hiring, training, and culture?

Plus, a standout interview with Jason Mlicki on how professional services firms can still build authority when AI owns the search bar. Want to get found in a no-click world? Jason shares the five ways to break out of the walled garden.

This episode is your cheat code for staying relevant—and getting ahead.

📺 Watch on YouTube: https://www.youtube.com/watch?v=6J_KPe2tsGc

📘 See your AI readiness at: https://www.knownwell.com/experience