Jason Malicki

In this engaging discussion, guest Jason Malicki—a marketing consultant specializing in AI-driven strategies for professional services—explores the shifting landscape of authority in an AI-first world. He emphasizes that while authority remains vital, firms must adapt their approach to build trust through human presence. Jason shares five tactics for visibility in AI-driven searches, urging organizations to focus on original research and brand-building. The conversation highlights the importance of transforming companies into learning organizations that evolve alongside AI.