Invest Like the Best with Patrick O'Shaughnessy

Jason Karp and Rohan Oza – The Power of Brand - [Invest Like the Best, EP.199]

16 snips
Nov 10, 2020
In this engaging conversation, Jason Karp, the visionary founder of HumanCo, and Rohan Oza, co-founder of CAVU Venture Partners and branding guru, delve into the essence of great branding. They discuss the transformative journey from hedge funds to health-focused entrepreneurship. The duo highlights the power of storytelling and authenticity in branding, along with the impact of celebrity endorsements. They also explore evolving consumer values and the importance of finding a balance between flavor and health in product offerings, emphasizing that strong brands create lasting connections.
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ANECDOTE

Early Mars Experience

  • Rohan Oza's early branding experience at Mars involved packing Snickers and cleaning chocolate machines.
  • This taught him about branding's power, transforming simple ingredients into iconic products.
ANECDOTE

Sprite's Creative Disruption

  • At Coca-Cola, Rohan Oza spearheaded the "Trust Your Instincts" campaign for Sprite.
  • This campaign elevated Sprite's image, featuring then-emerging stars like Kobe Bryant and Missy Elliott.
ANECDOTE

From Hedge Funds to Health

  • Jason Karp transitioned from hedge fund management to health and wellness, founding HumanCo.
  • Driven by personal health struggles, he aims to build brands that promote healthier living.
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