In this engaging conversation, Jason Karp, the visionary founder of HumanCo, and Rohan Oza, co-founder of CAVU Venture Partners and branding guru, delve into the essence of great branding. They discuss the transformative journey from hedge funds to health-focused entrepreneurship. The duo highlights the power of storytelling and authenticity in branding, along with the impact of celebrity endorsements. They also explore evolving consumer values and the importance of finding a balance between flavor and health in product offerings, emphasizing that strong brands create lasting connections.
