Invest Like the Best with Patrick O'Shaughnessy cover image

Jason Karp and Rohan Oza – The Power of Brand - [Invest Like the Best, EP.199]

Invest Like the Best with Patrick O'Shaughnessy

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Transforming Brand Identity

This chapter explores the essential role of branding in consumer goods, drawing on personal experiences from a career at a leading candy company and Coca-Cola. The speakers discuss innovative strategies, particularly the Sprite campaign, that reshaped brand perception through cultural influences, emphasizing the impact of creative disruption in marketing.

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