Foundering

TikTok Part 3: ‘I’ll Be Making Bank! Hopefully.’

Apr 29, 2021
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ANECDOTE

Flo Milli's Rise to Fame

  • Flo Milli, a rapper from Mobile, Alabama, rose to fame after her song "Beef FloMix" trended on TikTok.
  • Initially hesitant, she joined the platform after encouragement from TikTok's head of music partnerships.
INSIGHT

TikTok's Hands-On Approach

  • TikTok hand-selected popular creators, creating paths toward fame and funneling money to them.
  • This differs from other platforms, where creators are largely on their own to achieve success.
ANECDOTE

Vine's Downfall

  • Vine, a popular short-form video app, failed due to its inability to monetize creators.
  • Twitter, Vine's owner, refused to pay creators, leading to their exodus and the platform's demise.
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