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TikTok Part 3: ‘I’ll Be Making Bank! Hopefully.’

Foundering

CHAPTER

How to Rebrand TikTok From Musically to Musically

TikTok lets you post short videos of you doing fun stuff like lip syncing or acting out a silly scene. In 2018 Jimmy Fallon spoke about his fun new pastime on The Tonight Show and he did more than just talk about TikTok. He urch's audience of 2.5 million nightly viewers to get on TikTok. This was a plan partnership and part of a deliberate strategy by the company. Recruit well-known American celebrities to shine some of their star power on Tik Tok.

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