The Assistant of a 20 Year Old TikTok Star

TikTok is experimenting with online shopping. They're placing buttons right in brand sponsored videos that can lead users to buy whatever it is the creators are selling. Alex Warren was doing so well on TikTok that when I spoke to him recently, he'd even become a job creator. In China, there's often a close relationship between social media companies and their stars. Some get paid to post videos on the Chinese version of TikTok.