TikTok Part 3: ‘I’ll Be Making Bank! Hopefully.’
Foundering
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Bite Dance and TikTok
TikTok was able to cater to these whales from a massive marketing budget that John Gimming at bite dance gave Alex Jew. The plan was to make TikTok be placed for celebrities and artists and drive more people to the app. A spokesperson for TikTok says they didn't spend one billion dollars. He declined to tell us their global ad budget but said they spent 300 million in US advertising alone.
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