Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast #228 How this NEW Service Owner is doing $80k/month
Jul 29, 2025
Ethan Realander, a new franchisee of Rolling Suds in New York and the owner of the Westchester Weekly newsletter, joins the conversation to share his entrepreneurial journey. He reveals how cold calling and emailing helped him land initial clients and why franchising was a strategic choice for growth. Ethan discusses the integration of local newsletters in business marketing, innovative ad strategies for revenue growth, and the use of AI tools to enhance customer engagement. His insights on balancing multiple ventures and maintaining a proactive mindset are refreshing for future entrepreneurs.
AI Snips
Chapters
Transcript
Episode notes
From Finance to Franchising
- Ethan spent years in finance raising private equity before transitioning to home services.
- He chose franchising to leverage preset business levers and get support while gaining experience.
Franchise Network Enables Learning
- A franchise network's collaborative non-competitive setup speeds up learning and growth.
- Access to many franchisees sharing wins and losses avoids repeating mistakes.
Do Your Own Cold Calling
- Get leads by cold calling and emailing commercial prospects yourself for best results.
- No salesperson or agency will sell your service as effectively as you will initially.