Akimbo: A Podcast from Seth Godin

Ignore sunk costs (E)

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Apr 19, 2023
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ANECDOTE

The Green Iguana

  • Green iguanas are adorable, inexpensive lizards that don't eat bugs or mice.
  • However, they grow to be five feet long, which can be a surprise for new pet owners.
INSIGHT

Sunk Costs

  • Sunk costs are a real problem for intelligent creatures, causing us to stick with things we've invested in.
  • Money amplifies this effect, making it harder to abandon projects.
ANECDOTE

The Lawyer Dilemma

  • People often justify staying in undesirable careers like law due to time spent in school.
  • This is a sunk cost fallacy; past investment shouldn't dictate future decisions.
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