Ignore sunk costs (E)
Akimbo: A Podcast from Seth Godin
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The Dip in Sunk Costs
We shouldn't start a project naively believing there is no dip. What we ought to do is sniff around enough to say, oh, I bet there's a dip with a project like this one. So if you see the dip in advance, if you know the dip is coming, then you can sign up for it. You can be delighted when it arrives. Oh good, it's here. That means I can get through it now.
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