Ignore sunk costs (E)
Akimbo: A Podcast from Seth Godin
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How to Overcome Resistance to Your Work
Seth Godin: It's so easy for the resistance, as Steve Pressfield calls it, to kick in for us to pre-hate our work. The way to overcome that is by making deposits on your self-esteem and momentum," he says. "It may feel silly at first, but it's worth it."Godin: Find the wins. Celebrate the wins. Put them out there for yourself.
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