Fitt Insider 288. Jen Batchelor, Co-Founder & CEO of Kin Euphorics
May 13, 2025
Jen Batchelor, co-founder and CEO of Kin Euphorics, brings her background as a third-generation distiller to the forefront of non-alcoholic spirits. She discusses how Kin aims to redefine drinking culture by promoting social rituals centered on wellness. Batchelor highlights the use of circadian science in crafting their beverages and explains how loyalty is prioritized over rapid growth. She also shares insights on fostering emotional connections through mindful consumption and the transformative potential of replacing traditional alcohol with Kin's innovative drinks.
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Jen's Unique Journey to Kin Euphorics
- Jen Batchelor shares her journey from being a third-generation distiller to creating Kin Euphorics.
- She co-founded the brand to offer functional, non-alcoholic psychotropic drinks that improve presence and well-being.
Rethinking Alcohol's Social Role
- Kin was built on questioning the value of alcohol in social rituals and lifestyle.
- Jen emphasizes creating a product with spiritual and philosophical foundation, not just a gimmick.
Creating Space to Reevaluate Alcohol
- Kin provokes emotional reflection on alcohol use and creates space for dialogue.
- The brand developed the language and category of euphorics to support community and behavioral change.