Jen Batchelor

Jen Batchelor, co-founder and CEO of Kin Euphorics, brings her background as a third-generation distiller to the forefront of non-alcoholic spirits. She discusses how Kin aims to redefine drinking culture by promoting social rituals centered on wellness. Batchelor highlights the use of circadian science in crafting their beverages and explains how loyalty is prioritized over rapid growth. She also shares insights on fostering emotional connections through mindful consumption and the transformative potential of replacing traditional alcohol with Kin's innovative drinks.