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The Agents of Change Digital Marketing Podcast
Mastering B2B Success on LinkedIn with Brooke Sellas
Aug 7, 2024
Brooke Sellas, an award-winning CEO of B-Squared Media, shares her expertise on maximizing LinkedIn for B2B success. She dives into innovative strategies like thought leadership ads that enhance brand visibility and effective engagement techniques using dynamic content. Brooke also discusses personal branding, the shift from traditional blogging to engaging LinkedIn articles, and the power of storytelling in creating connections. Tune in for actionable tips that will transform your LinkedIn strategy!
37:32
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Quick takeaways
- Consistent posting, especially text-only content, significantly increases visibility and engagement on LinkedIn, ideally five times a week.
- Thought leadership ads foster brand equity by prioritizing personal connections over brands, although immediate sales conversion may take longer.
Deep dives
Maximizing Reach Through Consistent Posting
Consistent posting on LinkedIn is crucial for increasing visibility and engagement. Research indicates that posting at least once a week can lead to four times more reach compared to those who do not post. To achieve better visibility, it is recommended to post more frequently, ideally five times a week, focusing on weekdays when engagement is higher. Insights suggest that text-only posts, which encourage conversation, tend to perform exceptionally well in terms of engagement.
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