Mastering B2B Success on LinkedIn with Brooke Sellas
The Agents of Change Digital Marketing Podcast
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Harnessing LinkedIn for B2B Success
This chapter focuses on effective B2B marketing strategies using LinkedIn, particularly through thought leadership ads that utilize recognized industry figures to enhance brand visibility. It explores the importance of engagement and the nuanced targeting options available on the platform, alongside practical examples and outcomes from various advertising campaigns. The discussion also highlights the use of innovative content, including video series, to strengthen connections with potential clients and maximize marketing effectiveness.
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