Coach Business
159: Social Media Marketing Tips with Jyssica Leilani
Aug 28, 2024
Jyssica Leilani, founder and CEO of Style Opal Media, dives into social media marketing strategies tailored for coaches. She shares insights on the power of authenticity and the emotional journey of vulnerability in online engagement. The importance of energy and presence in connecting with audiences is emphasized, alongside the value of video content. Jyssica also discusses when to hire social media support, and encourages a playful, experimental mindset for entrepreneurs, especially women, to foster community and creativity.
34:08
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Quick takeaways
- Approaching social media with a mindset of relationship-building can transform it into a meaningful tool for business development.
- Establishing boundaries on social media is essential for maintaining a healthy relationship and protecting personal comfort zones while sharing.
Deep dives
Embracing Intentional Social Media Use
Using social media intentionally is vital for personal and professional growth. Many users often forget the original purpose of these platforms, which is to foster connections and share experiences. Instead of mindlessly scrolling, approaching social media with a mindset of relationship-building can transform the experience into a meaningful tool for business development. This intentional engagement allows individuals to share their authentic selves and, consequently, attract their ideal clients or opportunities.
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