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159: Social Media Marketing Tips with Jyssica Leilani

Coach Business

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Embracing Authenticity in Social Media Marketing

This chapter emphasizes the significance of authenticity and vulnerability in social media marketing, encouraging clients to share more openly without the fear of perfection. It outlines when entrepreneurs should consider hiring a social media manager, focusing on the necessity to maintain brand identity and the importance of engagement metrics. The discussion highlights building relationships and community over immediate sales, likening social media interactions to an ongoing networking experience.

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