Jyssica Leilani, founder and CEO of Style Opal Media, dives into social media marketing strategies tailored for coaches. She shares insights on the power of authenticity and the emotional journey of vulnerability in online engagement. The importance of energy and presence in connecting with audiences is emphasized, alongside the value of video content. Jyssica also discusses when to hire social media support, and encourages a playful, experimental mindset for entrepreneurs, especially women, to foster community and creativity.