The Cause+Effect Podcast Leading Through Change: What We Discovered in Our Rebranding Process
Jan 9, 2025
Dan Sumpter, Chief Creative Officer at Dunham+Company, brings his expertise in organizational branding to discuss their transformative rebranding experience. He highlights the essential alignment of brand identity with leadership and the significance of flexibility in creative decisions. The conversation delves into their strategic shift towards resilience as a core value, emphasizing the importance of humility and open communication in navigating change. Personal anecdotes illustrate the emotional and practical challenges faced, offering a rich resource for leaders looking to evolve in their roles.
AI Snips
Chapters
Transcript
Episode notes
Awareness of Seasons
- Leaders must be self-aware about the different seasons their organizations go through.
- Recognizing these seasons and adapting is crucial for growth and effective communication.
Brand Alignment
- Evaluate if your brand aligns with your organization's current reality.
- If it doesn't, have the courage to rebrand.
Bitcoin Story
- Rick Dunham's curiosity about blockchain led to a discussion with Nils Smith.
- This discussion inspired Nils to invest in Bitcoin.