Dan Sumpter

Dan Sumpter, Chief Creative Officer at Dunham+Company, brings his expertise in organizational branding to discuss their transformative rebranding experience. He highlights the essential alignment of brand identity with leadership and the significance of flexibility in creative decisions. The conversation delves into their strategic shift towards resilience as a core value, emphasizing the importance of humility and open communication in navigating change. Personal anecdotes illustrate the emotional and practical challenges faced, offering a rich resource for leaders looking to evolve in their roles.