Leading Through Change: What We Discovered in Our Rebranding Process
The Cause+Effect Podcast
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Navigating the Rebranding Journey
This chapter explores the multifaceted process of rebranding, emphasizing the emotional and practical challenges faced by leaders during the transition. The speakers discuss the importance of aligning brand identity with leadership and the need for self-reflection and collaboration among team members. They highlight key insights gained from their six-month journey, illustrating how structured processes and creative ideation can lead to a successful brand refresh.
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