Leading Through Change: What We Discovered in Our Rebranding Process
The Cause+Effect Podcast
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Evolving Brand Identity: Embracing Resilience
This chapter delves into Dunham and Company's rebranding journey, emphasizing the shift from 'commitment' and 'perseverance' to 'resilience' as the core of their identity. The discussion highlights how this evolution connects with the company's values and fosters a meaningful engagement with their audience.
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