The Ankler Podcast
The New Showbiz: Hollywood, Creators, & Brands
Jan 28, 2025
Join Dan Cogan, an Oscar-winning producer known for 'Icarus,' Heather Freeland, Adobe's chief brand officer, Jordan Howlett, a viral creator with 14 million followers, and Julian Jacobs from UTA for a lively discussion on the evolving landscape of entertainment. They delve into how brands are reshaping storytelling, emphasize the importance of authenticity in collaborations, and reflect on how social media is transforming audience engagement. It's a fresh take on how creators, filmmakers, and marketers are joining forces to create compelling narratives.
45:02
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Quick takeaways
- Branded storytelling is evolving as brands align with authentic narratives, fostering deeper connections with audiences beyond traditional promotional tactics.
- The collaboration between creators and brands is transforming, emphasizing authenticity and allowing creators to maintain their voice while enhancing storytelling quality.
Deep dives
The Shift in Brand Storytelling
Branded storytelling has seen a significant transformation, shedding the negative perceptions once held within the Hollywood sphere. This shift has been primarily fueled by the emergence of meaningful distribution opportunities for content produced in partnership with brands. Experts in the podcast highlighted that brands are increasingly recognizing the value of aligning their narratives with authentic stories that resonate with audiences, moving beyond mere promotional tactics. Consequently, creative partnerships between brands and filmmakers are becoming more collaborative, enabling storytellers to convey deeper messages while enhancing brand recognition.
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