The Ankler Podcast The New Showbiz: Hollywood, Creators, & Brands
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Jan 28, 2025 Join Dan Cogan, an Oscar-winning producer known for 'Icarus,' Heather Freeland, Adobe's chief brand officer, Jordan Howlett, a viral creator with 14 million followers, and Julian Jacobs from UTA for a lively discussion on the evolving landscape of entertainment. They delve into how brands are reshaping storytelling, emphasize the importance of authenticity in collaborations, and reflect on how social media is transforming audience engagement. It's a fresh take on how creators, filmmakers, and marketers are joining forces to create compelling narratives.
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The Shift in Branded Storytelling
- Brands are embracing storytelling.
- This allows for value alignment and building trust, not just product placement.
PayPal's Non-Branded Film
- PayPal fully funded Cogan's Oscar-nominated film about banking the unbanked.
- The film aligned with PayPal’s values without directly featuring PayPal.
Social Media's Influence
- Social media normalizes promoting brands and sponsored content.
- This creates opportunities for authentic collaboration between brands and creators.