Authenticity in Brand Collaborations

The entertainment industry for years turned its nose up at brand-backed film and TV, but in a disrupted Hollywood scrambling for new business models and fresh voices, the tide is turning. Natalie Jarvey, the writer of Like & Subscribe, Ankler Media's new standalone newsletter about the creator economy, moderates a discussion with four top stakeholders — Oscar-winning producer Dan Cogan (“Icarus”), Adobe Chief Brand Officer Heather Freeland, creator Jordan Howlett and UTA Entertainment Marketing Co-Head Julian Jacobs — about how marketers, filmmakers and creators are collaborating on innovative and meaningful storytelling. “Everybody loves a good story, and brands are aligning with that in a lot of interesting ways,” says Howlett, who as Jordan the Stallion boasts nearly 14 million followers on TikTok. Adds Jacobs, “The rule book is being unwritten and written as we speak.”

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