The New Showbiz: Hollywood, Creators, & Brands
Ankler Agenda
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Brands and Storytelling in Entertainment
This chapter explores the changing dynamics of brand involvement in both scripted and unscripted content, emphasizing financial considerations and the potential for partnerships. It discusses the challenges of measuring marketing effectiveness and audience engagement, highlighting the importance of understanding audience preferences. Additionally, the chapter examines the evolving distribution landscape for independent storytellers and the need for innovative strategies in a competitive media environment.
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