How I Built This with Guy Raz

Advice Line with Katlin Smith of Simple Mills

Jan 23, 2025
Kaitlin Smith, Founder and CEO of Simple Mills, shares her journey from a homemade recipe to a thriving gluten-free brand. She offers valuable insights on navigating food entrepreneurship. Tim Taves discusses how to expand his family-focused hot sauce business while balancing challenges. Marissa Gurdian highlights her innovative silicone pet products, tackling everyday pet care issues. The conversation touches on overcoming financial obstacles, marketing strategies, and the importance of resilience in the entrepreneurial landscape.
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ADVICE

Funding Advice

  • When seeking funding, talk to everyone and be resilient.
  • Funding journeys are grueling, so explore all possibilities.
ADVICE

Product Prioritization

  • Prioritize products that solve real consumer needs.
  • Ensure new products align with your brand's ingredient philosophy and taste great.
ADVICE

Scaling Advice for Upcycled Foods

  • Start with easier-to-manufacture products to gain traction.
  • Later, explore more complex products when you have resources.
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