How I Built This with Guy Raz cover image

Advice Line with Katlin Smith of Simple Mills

How I Built This with Guy Raz

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The Journey of a Natural Food Brand

This chapter narrates the inspiring journey of founding a natural food company, detailing its evolution from a homemade recipe to a widespread brand available in thousands of stores. The founders share personal stories of overcoming financial difficulties, the importance of resilience, and the need for strategic product development aligned with consumer needs. Additionally, the dialogue touches on sustainable practices, upcycling ingredients, and the innovative paths taken in creating unique food offerings.

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