Behind the Brand with Bryan Elliott

HexClad's Danny Winer Had to Lose it All to Find His $600 Million Winner

Jul 18, 2024
Danny Winer, CEO and co-founder of Hexclad Cookware, shares his inspiring journey from the entertainment industry to a culinary innovation powerhouse. He reveals how personal setbacks propelled him into entrepreneurship and the pivotal moments that led to launching a unique hybrid cookware brand. Winer talks about the significance of resilience, the shift from transactional to relational marketing, and the lessons learned through failure. He also delves into navigating celebrity partnerships and the crucial role of calculated risk-taking in achieving success.
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ANECDOTE

Pivot From Juicer to Cookware

  • Danny Winer pivoted from a failing juicer business to HexClad cookware in 2016.
  • He considers that failure one of the greatest things that happened to him.
ADVICE

Ask for Help

  • Ask for help when starting or growing your business.
  • Others with experience can get you from point A to B faster than figuring everything out alone.
INSIGHT

Focus On Workhorse Products

  • The cookware market was filled with interchangeable, uninspired products.
  • Focusing on essential "workhorse" items helped HexClad introduce their unique pans effectively.
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