Behind the Brand with Bryan Elliott cover image

HexClad's Danny Winer Had to Lose it All to Find His $600 Million Winner

Behind the Brand with Bryan Elliott

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The Shift from Transactional to Relational Marketing

This chapter highlights the speaker's insights on the necessity of cultivating deeper relationships with consumers, contrasting traditional marketing methods with modern expectations. It emphasizes the shift from transactional interactions to fostering enduring community ties with customers, particularly among younger generations.

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