Behind the Brand with Bryan Elliott cover image

HexClad's Danny Winer Had to Lose it All to Find His $600 Million Winner

Behind the Brand with Bryan Elliott

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Building a Cookware Legacy

This chapter chronicles the journey of launching a cookware brand amidst skepticism and financial hurdles. The founders share their commitment to innovation and creating a unique brand identity, emphasizing the importance of quality and customer relationships over profits. Through resourceful strategies and hands-on approaches, they laid the foundation for a brand that aims to redefine the kitchen experience and foster consumer trust.

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