#24 Acquiring 60+ dealerships within 7 years, Raising kids into generational wealth, Paying $200M+ for a Toyota store & Brett’s blunt message to Ford CEO Jim Farley | Brett Morgan, CEO, Morgan Auto Group

This episode is brought to you by:

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In this episode, I'm speaking with Brett Morgan, CEO of Morgan Auto Group.

00:00 - Intro

02:48 - Brett’s background

08:20 - Succession & raising kids in generational wealth

13:51 - The journey to becoming CEO

29:53 - What Brett looks for in an acquisition

50:50 - Toyota and EVs

1:02:00 - Has dealership profitability peaked?

1:07:39 - Brett’s message to Ford CEO Jim Farley

1:11:37 - Raising capital through private equity

1:20:08 - Finding the best people

1:28:45 - Wrapping up

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