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#24 Acquiring 60+ dealerships within 7 years, Raising kids into generational wealth, Paying $200M+ for a Toyota store & Brett’s blunt message to Ford CEO Jim Farley | Brett Morgan, CEO, Morgan Auto Group
Car Dealership Guy Podcast
Acquiring an Undeveloped Dealership
This chapter discusses the opportunity of acquiring a dealership that hasn't been fully developed, highlighting the potential benefits for customers. It also mentions the importance of enhancing the customer experience and increasing sales. The speaker shares insights on driving up market pricing after acquisitions and the record amount paid for a specific deal.
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