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#24 Acquiring 60+ dealerships within 7 years, Raising kids into generational wealth, Paying $200M+ for a Toyota store & Brett’s blunt message to Ford CEO Jim Farley | Brett Morgan, CEO, Morgan Auto Group
Car Dealership Guy Podcast
Impact of Retail Mindset on Consumer Experience and Facility Conditions
This chapter explores how the retail mindset of the Morgan Auto Group influences the consumer experience, with a particular focus on inventory availability. It also discusses the influence of Jim Moran, the owner of SCT and Jim Moran and associates, who prioritized meeting consumer preferences.
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