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#24 Acquiring 60+ dealerships within 7 years, Raising kids into generational wealth, Paying $200M+ for a Toyota store & Brett’s blunt message to Ford CEO Jim Farley | Brett Morgan, CEO, Morgan Auto Group

Car Dealership Guy Podcast

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Impact of Retail Mindset on Consumer Experience and Facility Conditions

This chapter explores how the retail mindset of the Morgan Auto Group influences the consumer experience, with a particular focus on inventory availability. It also discusses the influence of Jim Moran, the owner of SCT and Jim Moran and associates, who prioritized meeting consumer preferences.

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