Marketing Powerups Marc Thomas' RINse and Repeat Marketing Framework
Mar 17, 2024
Marc Thomas, a Senior Growth Marketer at Podia, dives into the transformative RINse and Repeat marketing framework. He discusses the decline of traditional marketing playbooks and the need for innovative, customer-driven strategies. Marc elaborates on the importance of strong marketing foundations and continuous customer research for product development. He also shares insights on shifting from data-driven to narrative-based marketing and the power of community feedback in sparking creativity. Tune in for a fresh approach to navigating the competitive marketing landscape!
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Marketing Playbooks Are Obsolete
- Marketing playbooks are becoming obsolete due to rapid changes in technology and privacy laws.
- Mark Thomas highlights a 'perfect storm' that demands new, adaptive marketing frameworks.
Brands Grow With Mass Exposure
- Brands grow by building weak ties with a large audience, not just strong ties in niche segments.
- Marketing that targets mass exposure can outperform hyper-segmented, performance-only approaches.
Use RINse and Repeat Framework
- Apply the RINse and Repeat framework: Relate to customers, Ideate creative campaigns, Narrate impact, then Repeat.
- Reject rigid playbooks and iterate continuously to adapt to market changes.
