Marc Thomas, Senior Growth Marketer at Podia, shares his RINse and Repeat marketing framework. Download the free powerups cheatsheet: https://marketingpowerups.com/061
🎉 About Marc Thomas
Marc Thomas is a growth and creative marketer who helps companies come up with innovative campaigns to acquire and retain customers. He has over 10 years of experience in digital marketing, previously leading growth at Powered By Search. Marc now works at Podia as their Senior Growth Marketer. You can read some of his latest posts and sign up for his newsletter at PositiveHuman.co
🕰️ Timestamps and transcript
- [00:00:00] The Rinse, Rinse, and Repeat Framework for Marketing Success
- [00:00:44] Marc's Career Journey
- [00:01:05] The Death of Marketing Playbooks
- [00:01:26] The RINse and Repeat Framework
- [00:09:01] Why Some Companies Grow Faster Than Others
- [00:11:08] The Evolution of SaaS Marketing
- [00:15:00] The Importance of Having Strong Marketing Foundation
- [00:17:11] Creating a Rinse and Repeat Playbook for Growth
- [00:21:12] Podia's Approach to Customer Research and Insights
- [00:27:34] Why Customer Research is Crucial for Product Development
- [00:32:07] Ideation and Customer Research at Podia
- [00:37:49] The Shift in Marketing: From Data-Driven to Idea-Driven
- [00:43:29] The Power of Creative Marketing with Podia
- [00:52:48] Career Powerups with Marc Thomas
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