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Early Career in Oil Journalism
- Tim started his journalism career at Petroleum Intelligence Weekly covering the boring oil and gas industry.
- Despite a small audience, he sought creative writing opportunities, later joining Adweek as a copy editor who quickly transitioned to writing.
Industry Reporting Dynamics
- Industry reporters balance keeping the industry honest with explaining what works creatively and in business.
- They navigate relationships carefully, extracting truthful insights while maintaining access to key industry figures.
Managing the Pitch Email Flood
- Develop a system to triage countless daily pitch emails to identify valuable creative work.
- Encourage PR professionals to clearly explain what's unique and embed imagery in subject lines to aid coverage.