Talking to Ourselves

Episode 68: Omid hosts Tim Nudd

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Jun 19, 2023
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ANECDOTE

Early Career in Oil Journalism

  • Tim started his journalism career at Petroleum Intelligence Weekly covering the boring oil and gas industry.
  • Despite a small audience, he sought creative writing opportunities, later joining Adweek as a copy editor who quickly transitioned to writing.
INSIGHT

Industry Reporting Dynamics

  • Industry reporters balance keeping the industry honest with explaining what works creatively and in business.
  • They navigate relationships carefully, extracting truthful insights while maintaining access to key industry figures.
ADVICE

Managing the Pitch Email Flood

  • Develop a system to triage countless daily pitch emails to identify valuable creative work.
  • Encourage PR professionals to clearly explain what's unique and embed imagery in subject lines to aid coverage.
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