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The Unfair Criticism of Super Bowl Ads
I think there's so much unfair criticism of Super Bowl ads because it's fun to shit on things that took a lot of time and energy and cost to make. I've gotten a number of pitches over the last month or two where it just doesn't feel real. Some ideas are just clearly not scalable. And you're in a position of sort of trying to separate, you know, the stuff that's really cynical from the stuff that is real.