How to Balance Subjective and Objective Element in Advertising

Tim Nudd is Creativity editor at Ad Age, where he covers creativity in business, particularly the advertising space. Tim has spent his career spotlighting and elevating the work that moves our industry forward, making him one of the most influential marketing reporters of this century. After graduating from Washington University in St. Louis, Tim joined Adweek in 1997 (initially as a copy editor), started writing for the magazine in 1999, and launched the AdFreak blog in 2004. He then left to pursue a freelance career, notably as a writer for People magazine and other Time Inc. titles, before returning to Adweek full time as creative editor in 2010. In 2018, Tim joined the Clio Awards, where he launched Muse by Clio, a daily site and newsletter about creativity, and Tagline, a podcast that goes deep into the making of great ad campaigns. He began in current role at Ad Age in January 2023.