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The Marketing Week Podcast chevron_right

Inside B2B: What comes after Covid?

Jun 21, 2020
38:30
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1
Introduction
00:00 • 7min
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2
The Challenge and Opportunity for B2B Marketing?
06:48 • 4min
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3
Could Marketing Take a Seat at the Table?
10:19 • 4min
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4
Are We Going to Reflect It Into Organizational Design?
14:02 • 7min
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5
How to Shape to Morrow Together?
20:48 • 3min
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6
The Value of Holding Up Your Marketing During a Recession
23:23 • 5min
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7
The Same Principles That You Would Apply to Great Internal Marketing
28:13 • 4min
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8
Is There a Global Pandamic That's Going to Disrupt Lives?
31:54 • 4min
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9
The Top Tip for the Marketing Practice Is to Think Differently About Diget
36:16 • 2min
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Marketing Week looks beyond the pandemic to ask what's coming next for B2B marketers in the short, medium and long term. Host Russell Parsons is joined by Capita CMO Antonia Wade, Lenovo UK marketing director Philip Oldham and The Marketing Practice CMO David van Schaick. Sponsored by The Marketing Practice.

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