Could Marketing Take a Seat at the Table?

Philipis: It's aninteresting coming of age for b to be marketing nowe we who've been to be marketing for a while. We're having to listen to what clients need differently, and more often now, because of the crisis, clients are in a problem set verse that i need to try and understand. And so ean, i think there's a great opportunity for us to step up and lead. To actually digtal is everything, and it's no longer a specialism within marketing. It needs to be all of marketing," he says.