Are We Going to Reflect It Into Organizational Design?

Russockson: I think there's an opportunity to really break down some of the sios in the front office between sales and marketing. And i'll extend that question at you, philip, about how we are looking to accelerate changes in organizationala design for next six months or so. Philip: The oversight to be to be a marketers has been taken away from buying cycles and it might still sound like they're not working well together. RUSSOCKSON: Very much more tactical and strategic a levesse than perhaps were the domain of beterse marketers in the past. David Curnow: We've seen digitalt actually a cogtro on a mind set