The Challenge and Opportunity for B2B Marketing?

Mackenzie: What we've seen since february march, has been an acceleration of those trends. And i actually think that some of the things that we and b to b marketing have been anticipating for a while will accelerate fast. We're seeing at different areas, different verticals are having to adapt at different speeds to this new normal. To to repeat an over used cliche, now, i think this will really make ita challenge, but, as you mention, also an opportunity for betobe marketers. David mentioned the ah, the premium that's going to be built around the factor of trust. You know, people are feeling much more retrenched, or much more looking