Mixed Methods Personas - Spotify
Apr 16, 2020
Discover Spotify's groundbreaking personas project that transformed skepticism into a successful UX strategy. The team shares insights on crafting user personas and the importance of collaboration in understanding user needs. Dive into qualitative research methods that reveal diverse listener behaviors and attitudes. Hear about a memorable encounter with the Prince of Sweden and how it influenced their research. Learn how integrating cross-disciplinary insights can enhance user engagement and drive innovation in product development.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Intro
00:00 • 2min
Crafting Spotify Personas
01:33 • 18min
Exploring Personas Through Iterative Qualitative Research
19:14 • 2min
Understanding Music Listener Personas
21:40 • 1min
Collaborative User Research
23:06 • 5min
Royal Insights at Spotify
28:01 • 8min
Enhancing Engagement Through Personas
36:04 • 16min