Mixed Methods cover image

Personas - Spotify

Mixed Methods

CHAPTER

Enhancing Engagement Through Personas

This chapter explores the development and implementation of user personas within Spotify, emphasizing collaborative strategies and iterative design. It highlights the lessons learned from different research phases and the integration of cross-disciplinary insights to refine user engagement. The discussion underlines the importance of building relationships with partner teams and the proactive communication required for sustained persona integration.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner