Personas - Spotify
Mixed Methods
00:00
Enhancing Engagement Through Personas
This chapter explores the development and implementation of user personas within Spotify, emphasizing collaborative strategies and iterative design. It highlights the lessons learned from different research phases and the integration of cross-disciplinary insights to refine user engagement. The discussion underlines the importance of building relationships with partner teams and the proactive communication required for sustained persona integration.
Transcript
Play full episode
