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8min chapter
Personas - Spotify
Mixed Methods
Royal Insights at Spotify
This chapter recounts an unexpected meeting with the Prince of Sweden at the Spotify office, where the speaker shares research on user personas. It delves into the collaborative development of these personas and the role of workshops in making research actionable for product teams. The chapter also highlights the creation of an interactive website that engages Spotify employees with research through fun and tailored experiences.
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