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18min chapter
Personas - Spotify
Mixed Methods
Crafting Spotify Personas
This chapter explores the development and implementation of user personas at Spotify, emphasizing their role in enhancing user experience through personalized services. The speakers share their experiences with research collaboration and overcoming challenges in gaining team buy-in for these personas. Key discussions include the importance of a shared understanding of users' needs and behaviors amid organizational complexities.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode