Personas - Spotify
Mixed Methods
Crafting Spotify Personas
This chapter explores the development and implementation of user personas at Spotify, emphasizing their role in enhancing user experience through personalized services. The speakers share their experiences with research collaboration and overcoming challenges in gaining team buy-in for these personas. Key discussions include the importance of a shared understanding of users' needs and behaviors amid organizational complexities.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
